The Good Machine works with consultants who are world leading specialists in governance, financial integrity, child protection, social development, grant writing, fundraising, cause marketing and monitoring and evaluation.  We trouble-shoot and design robust solutions in the for-good space and act as a catalyst in bridging the divides between non-profits and for-profits one valued client at a time.


Gita Amber Carroll

  • Grey LinkedIn Icon

Founder and Chief Kindness Curator


Sophie Fischer

  • Grey LinkedIn Icon

Kindness Curator and Project Manager

Gita Amber Carroll, the founder of the Good Machine, has over 15 years experience in the international development sector and has worked alongside some of the most influential community-driven organisations and philanthropists in the world.  

Gita graduated from the University of Stellenbosch and successfully obtained a Bachelor of Arts (BA) in Sports Science: Psychology Major as well as a BA Honours in Pediatrics, Sport Science. After 9 years at the Laureus Sport for Good headquarters in London as African Manager, Gita left to build the social impact agency now known as The Good Machine.

The Good Machine's ultimate mission is to put our people and our planet first, in whatever we do.

Our logo reflects this wholeheartedly. Each ray of the rainbow represents a sphere of impact in which we work:


Trauma & Healing

Ocean Conservation

Land Conservation

Womxn Empowerment


Social Justice