

Our Founder
Our Founder
Gita Amber Carroll is a poet, psychotherapist (M.A.), and advocate for meaningful change. Rooted in the wild beauty of Cape Town, she weaves together psychology, storytelling, and social impact to create spaces of connection and inner transformation and belonging.
An alumna of the University of Stellenbosch, Gita holds a BA in Sports Science (Psychology Major) and a BA Honours in Pediatrics. With over 15 years of experience in international development, cause marketing, and events, she has collaborated with leading organizations and philanthropists to challenge inequality and foster global collaboration.
As the founder of The Good Machine, she partners with experts in program development, events, and communications to drive thoughtful, measurable change. Her work is guided by nature, intuition, and the belief that true liberation begins within.
A mother, a seeker, and a weaver of words, Gita is committed to kindness, truth, and the imagination as forces for healing and transformation.
What We Do
initiatives
ideation
campaign design
communications
concept design
strategy design
programmes
impact strategy
impact governance
programme development
programme design
programme monitoring
​
